Eightpoint Technologies

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Mobile Media Buyer

Mobile Media Buyer

Posted 4 months ago

Cutting-Edge Technology Transforming The Way Users Search

Eightpoint Technologies LTD SEZC. specializes in developing, monetizing, and promoting free applications to millions of users every month through all major app platforms: mobile, tablet, social, desktop, and browser. This team is comprised of Software Engineers, Business Development Executives, Media Buyers, Partner Development Managers, and Business Intelligence Analysts. The Eightpoint team is made up of extremely enthusiastic and intelligent professionals who are passionate about the work they do and the people that they work with. Based out of George Town, Grand Cayman, the sunny days, warm weather and no dress code make for a fun-filled work environment! The fast-paced, start-up mentality has been a key contributor to our interpersonal and organizational success.

 

POSITION OVERVIEW

Eightpoint Technologies is seeking a motivated Media Buyer to manage mobile performance marketing campaigns across multiple ad networks including Facebook, Instagram, Google & Apple Search – campaign set up, optimization, and budget. This person will also be responsible for:

  • Monitoring, optimizing, and reporting performance on campaigns on an ongoing basis
  • Meeting new customer acquisition targets, CAC and revenue goals while managing to an efficient budget and LTV
  • Developing test plans and experimenting with new user acquisition initiatives, then analyzing performance to identify the highest impact opportunities – including creative testing, product enhancements, pricing, audience development
  • Researching, evaluating, and testing into new user acquisition channels
  • Working closely with Marketing, Creative, Product & Analytics on campaign development & testing
  • Developing new insights and process improvements for internal user acquisition management, analysis, and reporting as needed

 

CANDIDATE OVERVIEW

 

The successful candidate will also demonstrate the following abilities:

  • Proven track record increasing & scaling customer acquisitions while driving down customer acquisition costs
  • Strong communication skills & an analytical background with a bias for developing data-driven solutions
  • Highly collaborative – with experience working cross-functionally with internal & external teams including Product, Analytics, Finance, Creative to share best practices and inform testing initiatives
  • Thrives in an entrepreneurial environment – exhibiting an enthusiastic, flexible and innovative approach to acquisition
  • Proficient in platforms such as Google Ads, Google Analytics, Adjust
    3+ years of acquisition marketing experience with demonstrated proficiency successfully managing mobile performance marketing campaigns across Google UAC, Facebook, Apple Search, and other ad networks
  • Demonstrated ability to manage and optimize acquisition budgetsFluency in KPIs such as CPI, CPA, CVR, CPC, CPM and LTV
  • Advanced knowledge of Microsoft Excel (data analysis, pivot tables)
  • Success driving incremental volume & returns from creative development/testing and audience development
  • Direct to consumer mobile subscription experience

 

 

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