Eightpoint Technologies

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Media Buyer

Media Buyer

Posted 7 months ago

Cutting-Edge Technology Transforming The Way Users Search

Job description

Position Overview

 

The Media Buyer’s main goal is to grow app installs through search, display and native advertising on Google AdWords, Bing Ads, and/or other networks as necessary. Primary duties include:

  1. Campaign Management: Develop, deploy, and optimize search and display campaigns which drive traffic to our proprietary application portals.
  2. Research & Analysis: Conduct market/competitor research to be leveraged in the execution of campaigns; Analyze conversion data, identify trends, and optimize campaigns to meet agreed upon CPA targets and ROI goals.
  3. Testing: Aggressively A/B test ad copy to maximize CTR.
  4. Business Development: Independently identify and present new campaign opportunities to appropriate stakeholders.
  5. User Performance Analysis: Independently use data and excel to determine results of A/B tests at a high level.
  6. Creating New Ads: Using design tools such as photoshop to create new, innovative ad copies.

Candidate Overview

The successful candidate will be an inspiring and confident leader with at least:

 

    • 3-5 years digital media buying experience
    • Expert-level understanding of Google AdWords.
    • Expert-level understanding of Bing Ads
    • Experience managing high budget and high volume campaigns
    • Familiarity with Photoshop or similar.
    • Basic familiarity with Excel
    • Basic HTML knowledge is a plus

The successful candidate will also demonstrate the following abilities:

    • Communication (written & oral): Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships. Must also have excellent presentation and negotiation skills.
    • Adaptability: Capable of adjusting to quickly shifting priorities.
    • Resourceful: Looks for ways to achieve goals utilizing available resources.
    • Industry Knowledge: Have a solid understanding of how online display and search advertising works.
    • Team Player: Strong collaborator with team-oriented behavior.
    • Desire to be the best: Willingness to go above and beyond specific requirements and desire to exceed expectations.

·       Independent Decision Making: Ability to work autonomously with little supervision and a high attention to detail and quality. Uses analysis, consistent rationality and objectivity when making decisions. Anticipates consequences of judgments.

Seniority Level

Mid-Senior level

Industry

  • Marketing & Advertising

Employment Type

Full-time

Job Functions

  • Marketing

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